The autumn new product experience exchange meeting was held
On September 24, Shijing Tools Hebei Cangzhou Autumn New Product Experience Exchange Meeting was held in Cangzhou International Hardware City, Xinhua District, Cangzhou City. Nearly 100 hardware shopkeepers, bricklayers and other target customers from the city experienced the latest products of Shijing on site. Meng Weiqiang, general manager of Shijing Tools Hebei Branch, held a symposium with some distributors to analyze the market situation, discuss market strategies, plan implementation steps, and jointly offer suggestions for the rise of Cangzhou market.
In the one-day activity, Cangzhou users experience Shijing tools closely, feel Shijing professional services, and have a more comprehensive understanding of Shijing tools' development in Cangzhou market.
Meng Weiqiang, the general manager of Shijing Tools Hebei Branch, said that Cangzhou is a weak market for us. We have not done road shows in the exclusive corner of the whole region before. First, we should do a road show to demonstrate the whole region. At the same time, we should analyze the market through exchange meetings, discuss how to develop Cangzhou next, and help the local market build strategic cooperation; Second, through the development and promotion of Cangzhou market, the operation and management mode of the franchise corner of Hebei Branch was iterated, and the team of the Branch was also trained.
Hebei Branch has always attached great importance to the distributors' channels. The rapid promotion of the exclusive corner model has something to do with a good channel foundation. While building the exclusive corner, it has also explored a set of standardized management methods such as distributor management, roadshow activity process, team incentive scheme, etc. This promotion and exchange activity focusing on Cangzhou market is also aimed at the characteristics of Cangzhou market, copying and promoting the experience already gained, and improving the market sales and brand influence again.
Zhai Fusheng, Shijing agent in Haixing County, Cangzhou City, said that General Manager Meng listened carefully to the current situation and characteristics of Cangzhou market, as well as the problems that everyone was confused about. It was very effective to analyze these problems one by one and propose solutions and arrange implementation steps on the spot. For example, how to do the operation and maintenance of the franchise corner and how to develop the market of related industries, these branches have a set of mature practices, which we did not know before, let alone how to operate. Through this exchange meeting, I have great confidence in the local market.
In order to enable more Cangzhou users to participate in this event, Meng Weiqiang divided his team into two ways to visit the invited users before the event was held, including Xianxian County, Suning County, Hejian County, Renqiu County and Qingxian County; The other road is Dongguang, Nanpi, Haixing, Huanghua, Yanshan and Mengcun, covering key districts and counties of Cangzhou City. Invite users through visits, communicate with users face to face, understand the real difficulties and pain points of users, and then set up the content of the seminar to solve problems in the meeting.